You already write the songs.
It's time to become the CEO who runs the career.
Most independent artists can't yet afford a professional manager — and that's exactly why the Virtual Music Manager exists. VMM is the online learning platform that hands you the tools, templates and community successful indie artists use to manage their own careers, one practical step at a time.
What you'll have done
- Grown your social following by at least 5%
- Set up an email list, landing page & sent your first campaign
- Added your first 30 email subscribers
- Scheduled 2–5 social posts every week
- Opened a business bank account & working spreadsheets
- Refreshed your branding across every platform
- Set a monthly marketing budget
Nobody teaches artists how to run the business side.
You spent years learning your instrument, your voice, your sound — but no one handed you a manual for the spreadsheets, the email lists, the release calendars or the budgets. Meanwhile, a manager isn't in the budget yet, and DIY-ing it alone usually means guessing, stalling, or burning out on tasks nobody explained.
If you want to build a career that's actually ready for management one day, you need to first learn what working indie artists already know: how to plan, market and finance your own music like a small business, because that's exactly what it is.
A self-paced platform built entirely for musicians.
The Virtual Music Manager gives you on-demand training modules, done-for-you templates and a supportive community of artists doing the same work you are. Learn on your own schedule, apply each lesson to your own release, and track real progress instead of guessing what "marketing" is even supposed to look like for an independent musician.
Whether you're releasing your first single in 2026 or you're a seasoned indie act ready to professionalise your operation, the curriculum meets you where you are and moves you forward one module at a time.
Everything a CEO of a music career needs to know.
Six practical pillars, each broken into bite-sized lessons you can implement immediately — no fluff, no theory without action.
Social & audience building
Content systems, posting cadence and growth tactics that turn casual listeners into a real fanbase, one post at a time.
Email & landing pages
Build the list you actually own. Set up your landing page, write your first campaign, and start collecting subscribers on day one.
Business setup
Business bank accounts, a business number and the spreadsheets to track income, expenses and royalties like a professional.
Branding across platforms
A consistent, professional look and voice across every site and profile, so fans and industry contacts recognise you instantly.
Budgeting & planning
Set a realistic monthly marketing budget and a release plan you can actually stick to, month after month.
Peer support
Learn alongside other independent artists working through the same modules, sharing wins, feedback and accountability.
Ready for 1:1 coaching on top of the course?
When you want personalised guidance to amplify what you're learning, the VIP membership pairs the self-paced modules with direct, one-on-one coaching and support — tailored to your release schedule, your goals, and your stage of career.
"Did you know you're supposed to be the CEO of your own music career? Let us show you how to take charge today."
Got questions? I'd love to offer you a free 30-minute chat to get to know each other and see how we can help you reach your music goals. — Kate
Book your free chatQuestions artists ask before joining
Who is the Virtual Music Manager for?
VMM is built for independent and emerging artists who can't yet afford a professional manager but want the same structure, strategy and confidence a manager would bring — applied by you, to your own career.
What will I achieve in the first 3 months?
In your first 90 days on VMM you'll grow your social following, launch an email list and landing page, gather your first subscribers, schedule weekly social content, set up business banking and budgeting, and refresh your branding — plus much more covered inside the modules.
Is there personal coaching available?
Yes. Alongside the self-paced course, the VIP membership offers 1:1 coaching and personalised support for artists who want extra guidance from Kate directly.
Do I need any prior business experience?
None at all. Every module is designed step by step for musicians, starting from the fundamentals of treating your music career like the business it already is.
Your career won't manage itself — but you can.
Join the Virtual Music Manager and turn on-demand training into real, measurable progress on your music career, starting this week.
Get started now